Mention marketing to a small or mid-sized business owner and you will often hear, “We can’t afford much advertising.” Many organizations, smaller ones in particular, are missing out on effectively reaching customers and prospects through advertising and other efforts due to not having a strategic marketing plan.

Success in today’s highly-competitive marketplace means that any size company must look beyond single day-to-day tactics and think strategically. This is especially true of small and mid-sized companies that lack the budgets of the big guys. In all cases, getting the attention of customers and prospects is much harder than it was five or 10 years ago.

Developing a strategic marketing plan demands greater insight and consideration.

• What do small businesses need to know about the competitive landscape?
• How can any size business save time and money by segmenting the market?
• How can a clear identity help a company extend its marketing message?
• What role should employees play in marketing efforts?
• How can businesses optimize day-to-day interaction with customers?

As a creative design and marketing services professionals, we have answered these questions and more in a bylined article for titled, “Marketing Plan Essentials for Small Businesses," which is available to you upon request.

Please let us know if you have any questions or would like additional information. We can be reached at 604-590-4405 or by This e-mail address is being protected from spambots. You need JavaScript enabled to view it .